How do you create community within a trade association when the members are often competitors to one another? How do you create value so that members see your association as one that helps them succeed, make money, and stay out of trouble?In this episode of Associations Thrive, Matrix Group CEO Joanna Pineda interviews Tim Brink, CEO of the Mechanical Contractors Association of America (MCAA). Tim explains what a mechanical contractor is; talks about his journey as a journeyman, contractor, then association executive; then discusses how MCAA is thriving through:A community of members who share best practices to make the industry stronger.750 guides that help members run great mechanical contracting companies, findable through a great search on the website.A Technology Conference that is a joint event with the National Electrical Contractors Association (NECA) and the Sheet Metal and Air Conditioning Contractors’ National Association (SMACA)Management Methods bulletins that are contributed by the industry’s most successful and largest contractors so that all MCAA members can benefit.References:MCAA websiteMEP Innovation ConferenceMCAA Resource CenterMCAA Management Methods Guides