The thing I didn’t say in this TEDx talk pertains to you, coach. And it’s this:  It took making the mistakes first.    I discovered the science about the serious gap in exercise and sports medicine research featuring women in 2013.    At that point I’d coached hundreds of women privately, thousands in groups, and supervised hundreds of thousands of personal training sessions in homes, parks, private gyms, universities, and just about anywhere fitness can take place I’ve been there.    So, there were clients that I had to learn with… I had to look at the physiology of menopause and the physiology of exercise and interpret the signs and symptoms by gathering it all together. Because no studies existed about women in post-menopause having an impossible time removing weight. Following all the rules and getting no results… was common.    Yes, of course, there were those clients who wanted to continue enjoying their cocktails and “moderately” healthy diets but weren’t actually willing to make changes.  But there was a large percentage of women who were willing to go 100% in and get changes… who I still struggled to support.  Some were athletes, fit and exercising regularly, even competing in events.  Others were just exercising alone, preferring it to be a private “me time” activity for them. But both types of women following guidelines and position statements, counting steps and calories, were failing to get results.    It was those that found the following recommendations not only didn’t work but backfired, that made me dive into a rabbit hole of research every day for hours. But in 2013, when I accidentally discovered that changing my own exercise routine resulted in better fitness than I’d ever experienced – even as an Ironman triathlete – that’s when it all came together.   You see, that part that WAS in my TEDx talk.. was the reason I finally got it. After exercising for hours daily.. for decades, I was not for the first time since I was 18. I was behind a desk and computer and trying to figure out just how to turn in my recently (self-directed) no income into something better than the mid-6 figures I’d been left behind and make a bigger impact on more people as well as the fitness industry.      Exercising either briefly at high intensity or at low levels was all I did. I walked a big old, and only moderately motivated dog, did yoga or I chose to lift weights or do HIIT for 20 minutes. That was my exercise for about 11 months. Suddenly? I was in the best shape of my life… and naturally, easily thinner.    WTH?  Resources:  Health & Fitness Business Scorecard: https://www.fitnessmarketingmastery.com/scorecard Menopause Fitness Specialist Program https://www.fitnessmarketingmastery.com/menopause-fitness-specialist/ Other Episodes You Might Like:  Youtube:  https://www.youtube.com/@Flipping50TV/ Cardio vs Weights After 50 (Wish I Knew this Sooner) https://www.youtube.com/watch?v=QCsa0CRCzbM BIG Fitness Mistake Women Over 50 Make (It's Crucial for Lean Muscle) https://www.youtube.com/watch?v=uchTI_anm60