All right, welcome back to all our Becoming Your Best Podcast listeners. Excited to be with you today, wherever you are. Driving in a car, at work, at home, what an honor that you would take the time to listen. And I really wanna make this worth the few minutes that we have together, and this is gonna a quick hitter. I was just talking with someone, a good friend of mine named Dean, and he said, "You know what I love about these podcasts, is they're short and sweet. I can listen to it on the way to work during a 20-minute drive." And he just...he really commented that, you know, "I love the power of it in a short amount of time," and he's exactly right. And that's the intent, is that you can listen to this and have some quick hitting ideas that can really impact your life in a short amount of time. Now this focus is on principle number five, Live the Golden Rule in Business and in Life. Now normally, this would be an outward focused principle, treating others right. I mean, I love what Maya Angelou said. She said, "People won't remember what you said or what you did, what they'll remember is how you made them feel." And typically, isn't that the truth? This principle also has to do within the business setting of creating a world class customer experience, both for the internal and external customer. Well, today is gonna be a little different, because I've really over the last month been focused on people, and watching people and observing, and trying to learn from them. You know what, what makes the difference in their life? And someone asked me the question that sparked this curiosity about a month ago, and the question was, "How do you give someone desire?" Oh, now that's a doozy of a question, isn't it? Like the trillion-dollar question if you could really answer that. And actually, I've been trying to answer that for three years. That was a book I wanted to write, desire, and I still wanna write that book. And so I've really been fascinated by that. How do you help someone have desire? And how does that question pertain to this principle? Well, let's turn this principle inward for this particular podcast, because what I found is, it's really difficult to be transformational and help lift someone to a better place, if we don't see ourselves in a positive light. And so a lot of this is a reflection of ourselves and how do we view ourselves. And as soon as we turn those tables and flip that switch, where you start to view yourself in a positive light and we start to see ourselves differently, it becomes much easier to then turn around and help others and help them get to a better place. And that really starts with desire. I mean, let me just give you an example here. I'll only use first names. I just finished an event in St. Louis, met some incredible people, and there's always a handful, one or two or three that just really stand out. I mean, like a light...like a lighthouse, and one of those was Jim. And within maybe 20 to 30 seconds of him talking with me, I knew that he was an incredible person. And since then, he's shared a couple of emails, I mean, this all in last couple of weeks here. He's just on fire. And his comment during the event was, "Man, I just feel like the rust is falling off here. I'm just feeling this fire starting to come within me that I used to feel, but I had lost along the way." And I'm so excited to watch what's gonna happen with Jim here over the upcoming months and year. And then there's another person who, Jamie, who's our VP of Business Development just talked with, and I'm just gonna make up a random name and her name is Jill. And she's with a company, she heads their HR department, and she was interested in bringing Becoming Your Best in to do some training for their company at some point the future, and she has the book. And the way she responded to Jamie on this call, he just had a few minutes go with her was, "Yeah, I really wanted to get around to this Jamie, but I've just been so busy. I