In this episode, Dan Bentley and Tracey Newman are joined by Robin Cho, Head of Impact at Who Gives A Crap, a social enterprise that produces toilet paper made from 100% recycled paper or bamboo and donates 50% of its profits to fund clean water and sanitation projects around the world.Here is a taste of what Tracey, Dan and Robin cover in the conversation: Robin explains why the company chose water, sanitation, and hygiene (WASH) as its focus, citing its importance as the foundation for all of lifeShe also highlights the connection between WASH and other social issues, such as education and women's empowermentRobin also notes that the organisation doesn’t see its work as a charitable act, but rather an act of justice, as access to water and toilets is a basic human right that is often denied to marginalised communitiesThe tension between profit and purpose in a social enterpriseThe rituals they use at Who Gives A Crap to ensure their people stay focused on their mission, in a way that is engaging and funLinks from the episode​:Who Gives A Crap website: Click hereThe Innovate For Impact self assessment : Click hereThe Impacto Consulting website: Click hereImpacto Consulting on LinkedIn: Click here