In this episode, Steve Fretzin, Clare Fanner, and Catherine O'Connell discuss:What is happening with the economy and legal industry in the UK and Japan.Why Japanese businesses are looking to invest outside of the country. How COVID helped to elevate business development and marketing for law firms. The way in which LinkedIn has changed marketing and business development.  Key Takeaways:Many lawyers in the UK, like in the US, do not want to be back in the office full-time with traditional working patterns. Digital advertising is on the rise in Japan, though it is currently behind the rest of the world. Be where your clients are and advertise there. Social media has allowed lawyers to be more personable and authentic in a way that they’ve not been able to do before while still being able to show up and show their expertise.  "There is a new breed of lawyer and leader that is not afraid to be different and so they are challenging the norm." —  Clare Fanner Connect with Catherine O’Connell:  Website: https://www.catherineoconnelllaw.com/Show: https://www.catherineoconnelllaw.com/podcastLinkedIn: https://www.linkedin.com/in/oconnellcatherine/Twitter: https://twitter.com/oconnelllawyer Connect with Clare Fanner:  Website: https://www.lawfirmmarketingclub.com/Email: clare@findgetgrow.comLinkedIn: https://www.linkedin.com/in/clarefanner/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.