In this episode, Steve Fretzin and Mo Lilienthal discuss:Separating yourself from the others in your field. Developing content to humanize yourself. Getting started on social media. Ways to get introductions and connect with those you may not have access to otherwise.  Key Takeaways:Social media is an equalizer for smaller firms. It is a way to build a network and stand out in your field. Each social media channel has its own niche. Find what is comfortable for you and the mix of personal and professional that works best for you.It’s not what you post, it’s the way you angle it and direct it. If you’re not doing business development, you’re getting left behind.  "Give yourself permission to share who you are." —  Mo Lilienthal Connect with Mo Lilienthal:  Website: https://www.martinsonandbeason.com/Show: https://themoshow.live/YouTube: https://www.youtube.com/channel/UCfPUKMLkhlYyFtDYDEAy91QLinkedIn: https://www.linkedin.com/in/alabamacaraccidentattorney/Twitter: https://twitter.com/moscots73Facebook: https://www.facebook.com/morris.lilienthalInstagram: https://www.instagram.com/molilienthal73/   Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.