In this episode, Steve Fretzin and Ken Hardison discuss:Being willing to innovate and try new things in marketing. Creativity and innovation in business growth. The power in masterminds with fresh ideas and perspectives. Keeping in front of your already existing clientele.  Key Takeaways:It is all about perception and how you are viewed. There is enough business out there for everyone, but you need to get out there and take action, not just wait for it to come to you. You can learn by trial and error, or you can learn from other’s trials and errors. You don’t have to make big, grand gestures to your clients, but do make them meaningful to remain connected.  "When you get a referral, take the time to write a handwritten thank you note." —  Ken Hardison Connect with Ken Hardison:  Website: pilmma.orgBook: amazon.com/Under-Promise-Over-Deliver-Preeminent/dp/1599324989Show: pilmma.org/grow-your-law-firm-podcastYouTube: youtube.com/channel/UCckDYWg4ozuImSn5-ab5hAQInstagram: instagram.com/pilmmaTwitter: twitter.com/PILMMAorgFacebook: facebook.com/PILMMALinkedIn: linkedin.com/company/pilmma & linkedin.com/in/kenhardison Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.