The Elevator Pitch of Que PASA with Rajiv Nathan #356 Rajiv Nathan, founder of Start-up Hypeman helps technology based SaaS start-ups  scale to success. He does this by leveraging Stories that define brand identity and convert buyers into clients. In this episode the startup environment is  designed for failure.   Nine out of ten ventures fold and never become growing concerns. So how can luck be tipped in their favor?  Rajiv believes that story can shift this statistic.  He likes to start with the Elevator Pitch.