Join host Kurt Elster and his guest, Dr. Patrick Rynne, for an episode of The Unofficial Shopify Podcast. Dr. Rynne is the founder of Waterlust—a brand that creates “advocate apparel” like UV-protective leggings and rash guards. Plus, their collaboration with SpongeBob SquarePants celebrates Paramount's sustainability efforts while honoring Stephen Hillenberg’s legacy as a marine science educator. Hear what Dr. Rynne has to say about sustainable fashion, incremental improvement approaches, product traceability and carbon neutrality. Find out why transparency and customer education are so important to Waterlust—and how they use Shopify to empower their mission. Tune into this inspiring episode now.Show LinksWaterlustEco EncloseShopify Planet appSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.