41 min listen
Katanas, Candy, & a Billion Views
ratings:
Length:
41 minutes
Released:
May 21, 2024
Format:
Podcast episode
Description
Also available on YouTube: https://youtu.be/DFUi5Cq8YuoWe're slicing deep into the world of e-commerce with Isaac Medeiros, the man behind MiniKatana and Kanpai Foods. After using TikTok to sell out of his swords, he's become bearish on the platform and gone all in on YouTube Shorts. Isaac's ingenious marketing on YouTube Shorts has racked up a billion views and millions of subscribers. More recently, Isaac has built a manufacturing facility in LA and begun producing his own line of candy called Kanpai Foods. It's a tale of adaptability, understanding market dynamics, and seizing opportunities that others might miss. Get ready to unwrap layers of insights, from viral content creation to the real pains of launching a consumer goods brand.Show Linksminikatana.comKanpai Foods@theisaacmedSponsorsFree 30-day trial of Zipify OCUFinale InventoryGrowth CollectiveNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
Released:
May 21, 2024
Format:
Podcast episode
Titles in the series (100)
Don't Break The Chain: A Guide to Customer Lifecycle Marketing: What happens when a new visitor hits your website? They don't buy. And that's okay! We talk through the strategies and tactics involved in building trust with customers to turn them from anonymous strangers to brand evangelists. by The Unofficial Shopify Podcast