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Hello and welcome to DTC Podcast, I’m Eric Dyck
Today we’re clashing swords with Mini Katana’s founder Isaac Medeiros, who in just under two years has built a global media empire on TikTok and YouTube with millions of subscribers and hundreds of millions of monthly views.
https://minikatana.com
Oh yeah, he’s also approaching 8 figures in high-margin revenue, selling real swords, to his rapidly growing global audience without spending a penny on ads.
Listen to the way of the samurai and learn:

Why being banned from advertising on all platforms led Isaac into content, where his second video drove 1 sale on 1000 views, and why this formula is the basis for all his success.
Why YouTube Shorts represents an asymmetrical opportunity for content creators, and how the global expansion is paving the way for Mini Katana to hit its first BILLION VIEW MONTH!
Mr. Beast, Redbull, and why Isaac sees Mini Katana as a global media company first, with eCommerce as a distant second focus.

I really enjoyed this one, and see it as a timely reminder that owning your audience’s attention is the most critical piece of the puzzle in 2023 and beyond…
On with the show!

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