How do resale employees determine how much that five-year-old Lululemon shirt is actually worth? The Wolf sits down with BaseCamp Franchising owners Zach and Tyler Gordon to discover exactly how Uptown Cheapskate and Kid to Kid streamlined resell value subjectivity and turned it into a finely-tuned, fully systematic, operational process across over 200 different locations. Plus, how are Zach and Tyler inverting the stigma of used clothing and turning it into their personal franchise goldmine in the face of online reselling giants? And why is value one of the biggest motivators of consumer behavior?  Tune in to find out! 00:00 Franchising Kid to Kid and Uptown Cheapskate9:45 Exploring the Tailwinds of the Resale Market16:14 A New Way to Shop and Sell Clothing22:08 Operational Challenges in Resale Businesses35:10 The Future of Thrift Shopping43:28 Exploring the Benefits of Resale Franchise Ownership 47:09 The Resale Clothing Industry50:32 Contact Us Built by hospitality for hospitality. Empower your employee experience by using Harri to build, manage, engage, and retain your team.  Don’t you think it’s time to utilize a platform designed to elevate your greatest asset— your employees? Visit Harri.com to learn more. Follow BaseCamp Franchises: LinkedIn: https://www.linkedin.com/company/basecamp-franchising/https://kidtokidfranchise.com/https://uptowncheapskatefranchise.com/ If you’ve enjoyed listening to Franchise Empires, I’d be so grateful if you could drop me a 5-star review on Rate My Podcast.  Thank you so much! Check out The Wolf’s newsletter Stay up-to-date on all things Franchise Empires by following The Wolf on Twitter: https://twitter.com/franchisewolf