If Snapchat wants to prove to creators that they can make serious money by posting videos on its short-form vertical video platform, it may not need much more evidence than Alyssa McKay.
“I’m on this Snapchat mid-roll [ad] program, which I’ve been part of since last May. I’ve made over a million dollars from Snapchat mid-roll,” McKay said in the second episode of the Digiday Podcast’s four-part series on short-form vertical video creators. She added, “Snapchat changed my life entirely.”
Last week Snap expanded that mid-roll program to more creators who can receive a share of revenue from ads running against their Snapchat Stories. TikTok and YouTube Shorts have similarly stood up ad revenue-sharing programs for short-form video creators in the past year, but neither platform has yet had much to show for how much money creators can make directly from their platforms. With 2 million followers and an average 2.5 billion monthly views on the platform, McKay is showing the story may be different on Snapchat.
“I definitely make the most on Snapchat. There’s revenue streams of course from YouTube and the TikTok Creator Fund, but Snapchat definitely has been the lion’s share of my revenue this past year,” she said.