Core values are the fundamental beliefs that guide an organization's behavior, actions, and decisions.They are the principles that guide the organization's culture and help them make decisions that align with its goals and mission.Core values are important because they act as a compass that guides the organization's actions and decisions.When a company's core values are clear, they can help employees to understand what is important and how to make decisions that align with the company's goals.In the case of a franchise like Alloy, it becomes super important as we onboard more and more franchisees.But core values are not just nice things you have on your website. You must live them out each day and actively practice and integrate them into every aspect of your operations.Tune in as Rick and Matt discuss the importance of core values and how best to incorporate them into your business.Key Takeaways- The importance of core values (00:32)- The importance of simplicity (07:38)- Famous people Rick has trained (09:34)- Finding balance as an entrepreneur (12:07)- Creating a healthy mindset as an entrepreneur (17:08)- The beauty of systems (19:20)- Lean into the hard stuff (21:21)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!