Main Idea:
Everything can change, but not everything can change equally easy. Before setting about in an undertaking of change, you need to understand the dynamics that make change difficult or easy.

The 8 Dimensions of Readiness
1. Trustworthy leadership
2. Trusting followers
3. Capable champions
4. Involved middle management
5. Innovative culture
6. Accountable culture
7. Effective communication
8. Systems thinking

Force field analysis: identify the driving & restraining forces to change.

How to Ready an Organization for Change:
1. Creating a crisis.
2. Develop a vision that creates dissatisfaction with the status quo.
3. Finding a champion of change leader who will build awareness of the need for change and articulate the vision.

The essential first two steps of the change process are discerning the organization’s readiness and then readying it for change.

The Simplest Way to Understand the Process of Change
– What doesn’t work: Data, Think Different, Change Behavior.
– What Works: See, Feel, Change.
– Most of the reason we don’t change is because of deeply held emotion, not logic. If we’re going to create change, we must operate the same way.