“Some people say, ‘Give the customers what they want.’ But that’s not my approach. Our job is to figure out what they’re going to want before they do.” – Steve Jobs

4 Keys
1. When designing a system, ask: Does it make it easier for us, or those we are serving?
2. When utilizing technology, ask: Is it cool, or does it actually aid our vision?
3. When changing an environment, ask: Am I tired of it, or are they tired of it? What have I become blind to?
4. Stay Relationally Connected to those who are disconnected from faith and then don’t do what they said, do what they really need.