- Idea: Rarely, rarely should things be the same through every season.
- We like schedules that are predictable, but predictable schedules do not enable us to maximize the season.

Examples:
- Shaping culture: Staff hear from me a ton. Setting culture: Give the microphone to many other people.
- Work and Rest in Bursts: Heavy work seasons and heavy family seasons (No guilt!)
- Lean deeply into huge projects and accelerate the timeline (Claim)

Thoughts:
- You can work more efficiently and move faster by concentrating your time.
- Talk about parenting & creating significant memories with that time.