Why do you connect with certain adverts or businesses? Is it because of their impressive facts or statistics, it’s more likely that you had an emotional connection that is hard for you to even describe rationally. In this moment Will Storr discusses how humans are storytelling animals, the very language of our brains are stories and they are the way we process the world around us. That’s why it doesn’t matter if you are a Fortune 500 company or talking to a new person, if you aren’t communicating with stories you aren’t communicating.
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