From starting in a shed to aiming to be a billion dollar company, the road to success is a 24/7 mission.
George Heaton is the owner and creative director of the British luxury streetwear brand, Represent.
In this conversation George and Steven discuss topics such as, why a work-life balance is bullshit, changing his life and writing his rules for success, how Represent was almost destroyed, and why he doesn’t believe in motivation.


(02:04) What is the mission you're on?

(02:14) What made you obsessed with winning?

(02:14) What influence did your father have on you?

(04:01) What was your brother Mike like?

(04:28) What did your parents do for a living?

(04:52) Did you always grow up wanting to be in fashion?

(05:36) The influence your older brother had on you

(06:33) When was the idea of Represent born?

(09:02) Where did that chip on your shoulder come from?

(09:35) What was his shedding phase like?

(11:31) Starting Represent in 2012

(14:01) Why don't people start?

(16:28) How do you feel now about the old products you used to make in the shed?

(17:13) What do you say to people who want to start their business?

(17:59) Trying to scale the business

(19:12) Hiring people

(25:15) How do people get the answers they need to take them to the next level?

(26:08) What made you step out of the CEO position and hire a CEO?

(28:29) A phase where you didn't like yourself

(30:17) How did you know you wanted to change?

(33:20) Creating those next steps for the business?

(39:53) Creating a solid company culture

(40:48) Self-awareness

(42:06) Staying in touch with the business side of things as a creative

(45:47) The letter that nearly ended Represent

(50:02) Company lawsuit

(53:03) What his experience of it was at that time

(55:19) What makes Represent special?

(57:33) What is it about Represent that we don't see?

(00:59:32) People stealing Represent's designs

(01:02:02) How do you view money now?

(01:03:47) What it's been like trying to create a life outside of the business

(01:05:03) The brand being linked to your self-esteem and identity

(01:08:58) How important is it that you surround yourself with the right people?

(01:10:25) Romantic Relationships?

(01:15:04) Opinions on work-life balance?

(01:19:51) Advice on how to run a clothing line

(01:23:37) How to get the motivation to go do the thing

(01:24:38) What have you learned from hiring?

(01:26:07) What if Michael decided he wanted to stop?

(01:29:29) What is next for George?

(01:31:01) What is the next goal?

(01:32:21) What are you good at?

(01:35:30) The next guest's question


You can purchase all Represent products, here: https://bit.ly/3PyaKoX

Follow George:
Twitter - https://bit.ly/4cosMDP
Instagram - https://bit.ly/3xh1crW

Watch the episodes on Youtube - https://g2ul0.app.link/3kxINCANKsb

My new book! 'The 33 Laws Of Business & Life' is out now - https://smarturl.it/DOACbook

Follow me:
https://beacons.ai/diaryofaceo

Sponsors:
Shopify: http://shopify.com/bartlett
Uber: https://p.uber.com/creditsterms

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