Brothers, best friends and business partners, The Heaton Brothers share more than just their parents. George and Mike Heaton are the founders of the world-renowned streetwear brand, Represent. The 26 and 28 year old initially started Represent in their Dad’s shed in the back garden, before quickly taking over this and moving to the garage, to the kitchen, and then the whole house until they made enough money a year and a half later to move to their own place. Having been in business for 5 years, their annual turnover increased from £1.8 million in 2014 to over £8 million in 2018 and their brand is now stocked in over 160 outlets including Harvey Nichols and Selfridges, hosted on global catwalk shows and worn by the likes of Dua Lipa, the Kardashians and Justin Bieber. In this episode of The Diary of a CEO, we discuss how hiring your best friends can work successfully in a business, the importance of a strong work ethic, how to deal with mental health in a high pressured job and the future of the fashion industry.