44 min listen
Album 5 Track 8 - What Up Doe? Challenger Brand Connoisseur - Detroit’s Own, Howard Handler
Album 5 Track 8 - What Up Doe? Challenger Brand Connoisseur - Detroit’s Own, Howard Handler
ratings:
Length:
98 minutes
Released:
Mar 16, 2023
Format:
Podcast episode
Description
Album 5 Track 7 - What Up Doe? Challenger Brand Connoisseur - Detroit’s Own, Howard HandlerBrand Nerds! What Up Doe? With that phrase alone, you know we have a Detroit native in the virtual building! Howard Handler brings jew-els from his career experience. From Quaker Oats to MLS and the NFL, to MTV and SNL, and in his current career role, President of 313Presents. A true connoisseur of challenger brands at every step of his career. Stories and advice you don't want to miss. Here are a few key takeaways from the episode:
Let's talk about Detroit
Put It In a Contract Before You Put an Artist in the Sky (or with any commitment)
Stories of Innovation and Expert Branding of Challenger Brands
Chris Rock; From the Slap to Netflix Special
Ticketmaster; Are they really the bad guy?
NOTES:The Pepsi ChallengeBook: The Other Guy BlinkedShow Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter
Let's talk about Detroit
Put It In a Contract Before You Put an Artist in the Sky (or with any commitment)
Stories of Innovation and Expert Branding of Challenger Brands
Chris Rock; From the Slap to Netflix Special
Ticketmaster; Are they really the bad guy?
NOTES:The Pepsi ChallengeBook: The Other Guy BlinkedShow Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter
Released:
Mar 16, 2023
Format:
Podcast episode
Titles in the series (100)
Album 1 Track 1 - Geoff Cottrill, SVP @Coke - Does your customer have seat at the table?: Geoff Cottrill, SVP Strategic Marketing @ The Coca-Cola Company Wanna know how Converse became the number two brand on social media. Geoff Cottrill knows cuz he and his team were responsible for re-building the iconic brand leveraging music and soul at i by Brands, Beats & Bytes