In this episode of Chasing the Insights, I talk to brand and podcasting legend Jason Cercone. Jason talks to us about the power of podcast guesting and the many benefits a strong guest appearance creates. Jason Cercone is a brand builder, strategist, creator, and podcaster. He helps entrepreneurs, leaders, and professionals leverage the brand-building power of the podcast medium to establish authority, increase visibility, and accelerate growth. He's also hosts Evolution of Brand, a podcast featuring self-defined entrepreneurs and professionals sharing inspirational stories and tactical brand-building strategies.