Learn the Secret to Becoming a Master Influencer ??
Meet Jason Harris, co-founder and CEO of the award-winning creative advertising agency Mekanism. Jason is also the author of the national best-selling book "The Soulful Art of Persuasion." Jason's advertising methods are so innovative that students at Harvard Business School examine case studies of these methods.
In this episode, Jason and I discuss how entrepreneurship can be a mechanism for discovering your passions and challenging yourself. Jason also touches on the secret to becoming a master influencer by using persuasion and confidence to build your brand.
Influence stems from knowing your values and what makes you unique. Unfortunately, many people don't know the values they want to live by because they don't go deep enough to truly understand themselves. 
However, Jason explains how to discover your values and develop character traits to stand out from the masses. He goes deeper by analyzing the four values that transcend any business in his book "The Soulful Art of Persuasion."
"The Soulful Art of Persuasion" is essentially a guidebook for entrepreneurs that provides tips for success and character building. As Jason mentions, success can be attributed to implementing one's values and developing themselves through character-enhancing habits.
The last portion of the episode focuses on viewing our "weirdness" as a strength. A few centuries ago, being weird was punished. Now, one's weirdness can become their superpower by using storytelling to create a strong personal brand.
The main point Jason wants the audience to understand is that knowing yourself gives you the confidence to sell your ideas to people. Your identity is foundational to applying your ideas. You must know who you are as a person, what makes you unique, and what your values are to successfully sell your ideas.
Create the life you've always wanted! ? https://theentreinstitute.com/zerocosttraining
Check Out More of Jason’s Content Here ?   
? https://mekanism.com/ 
? The Soulful Art of Persuasion - https://www.thesoulfulart.com/
?️Soul & Science Podcast ? https://mekanism.com/podcast 
ℹ️ LinkedIn ? https://www.linkedin.com/in/jason-harris-29abb12 
⌨️ Twitter ? https://mobile.twitter.com/jason_harris 
? IG ? https://www.instagram.com/jason_harris/
Timestamps:

00:00 Introduction to Jason Harris
02:27 Jason’s beginnings
09:35 What we do better than most
11:38 Starting the business
15:56 Values & People strategy
21:06 Scaling a business
27:06 The soulful art of persuasion
29:45 About writing a book
33:36 4 entrepreneur principles
39:10 Being weird
51:57 Advice for bad ideas
56:14 3 traits for good long lasting ideas
59:26 Knowing yourself
01:03:11 Jason’s experience knowing himself
01:06:11 Outward signs for people that know themselves
01:10:15 Vulnerability
01:12:43 Being successful