Jason Harris is a CEO, co-founder, best-selling author, and father of 2 boys. He is the CEO and founder of the company Mekanism, and co-founder of the Creative Alliance. He is also the best-selling author of the book titled The Soulful Art of Persuasion. We see persuasion in our lives every single day. Persuasion is not about facts and argument, it’s about your personal character. What persuades people is the person doing the persuading, not the facts themselves. The soulful element of persuasion makes you more inspirational and more persuasive as a person. Another thing we’re going to touch on today is how to develop the habits you were not born with, and how you can perfect the ones that you were born with. There are a couple principles in life that we should strive to live by, according to Jason. Number one is "be yourself, everyone else is already taken." This is when you tap into whom you really are and figure out your passions and interests in life. Being yourself is the building block of persuasion, and to pass this notion onto your kids. The second principle is generosity. The whole purpose of this principle is to make that person better off than when you found them. Generosity goes a long way in the art of persuasion, because it shows people that you care. If you show someone that you care, you can easily persuade them. However, the goal is simply to be generous, not always to persuade. If we apply these principles to our lives, we'll find it a lot easier to influence and inspire people.  For the show notes and exclusive links mentioned in this episode go to https://gooddadproject.com/326/ ———— Join the Free Dad Edge Facebook Group at gooddadproject.com/group. Apply for The Dad Edge Alliance at gooddadproject.com/alliance. Watch this interview on YouTube gooddadproject.com/youtube. Follow us on Instagram at @thedadedge! FREE RESOURCE – 21 Days to an Extraordinary Marriage