In this episode of Chasing the Insights, I talk to digital marketing and eCommerce guru, Matt Edmundson. Matt talks to us about how to grow a successful eCommerce business using the JAMJAR product funnel. Matt Edmundson is an eCommerce entrepreneur and coach, a digital business guy who has had more failures than successes; it is just that his successes far outweigh his failures. More importantly, he has a great team that makes magic happen. His businesses have generated over $50m in worldwide sales, and his coaching clients have a combined turnover of +$100m. He is the host of The eCommerce Podcast: A show dedicated to helping you deliver eCommerce WOW. He always brings value in teaching about customer-centricity, company culture, eCommerce-related and more, even how to do family and business and succeed at both).