Matt Edmundson is todays guest joining us on the Steve Jobs inspired Join Up Dots podcast. Matt started his business journey in 2006 when he launched an ecommerce brand with the desire to make sales of £10.000 in 4 months. He did a bit better than this and his store reached £10.000 sales within one week, and by the end of the year, their sales were £400K. Since then, they have achieved global sales of $75million, that’s over 7 million products shipped. Matt is now the CEO of the Jersey Company, a group of health, wellness and beauty companies that deliver products and services to over 120,000 loyal customers. How The Dots Joined Up For Matt As he says " I am an eCommerce entrepreneur and coach, a digital business guy who has had more failures than successes; it is just that my successes far out-weigh my failures. More importantly, I have a great team that makes magic happen.  I've got a bit of a loudmouth (in a good way!), and I'm always bouncing new ideas around. I am someone who likes to challenge the 'norm' (I call this idea undefault). If I could afford it I would buy Liverpool Football Club for no sensible reason: I'm just a fan. My kids would prefer me to buy an Aston Martin, and my wife would prefer me to spend the money on the house (or donate it). Being a family man I exercise the skills of negotiation and compromise: I buy gadgets. He is here to to share his journey and experience as a real-world eCommerce entrepreneur, and reveal how he turned the chaotic first month of his business into a successful brand. So how do you battle against companies like Amazon, who are getting bigger and bigger when starting our with a e-commerce business? And when the failures hit, what made him come back for more and give it another go instead of dropping into business despair? Well lets find out as we bring onto the show to start joining up dots with the one and only Mr Matt Edmundson