Dr. Bill Campbell is a Professor of Exercise Science and Director of the Performance and Physique Enhancement Laboratory at the University of South Florida. He received his Ph.D. in Exercise, Nutrition, and Preventive Health at Baylor University. Dr. Campbell has authored 3 books and over 200 scientific abstracts and manuscripts centered on the topics of sports nutrition, physique enhancement, and exercise performance. In recent years he has led pioneering research related to dietary protein intakes, rapid fat loss, and diet breaks for physique athletes and bodybuilders. In 2022 he launched 'Body by Science', a research review dedicated to helping people optimize their physiques within a maintainable lifestyle. Dr. Campbell is also a past President of the International Society of Sports Nutrition and an expert legal consultant for the dietary supplement industry. In this episode we discuss:How to accurately measure your body fat.The best ways to lose weight.How much food and calories should you be eating?Why extreme dieting can actually increase your body fat.This episode is brought to you by Thesis, LMNT, 1stPhorm, Inside Tracker. Mentioned in this episode:Visit 1st Phorm Website for Free Shippinghttp://www.1stphorm.com/drlyonInside Tracker 20% Off the Entire Storehttps://info.insidetracker.com/drlyonGet your free LMNT Sample Pack with any purchasehttps://drinklmnt.com/drlyon10% off your first boxhttps://takethesis.com/DRLYON