Patricia Santos has over 17 years of experience in finance and venture capital, focused on the beauty, retail and apparel sectors. She has been behind the curtain of hundreds of beauty brands and helped numerous management teams build their companies.

Patricia's journey to founding Volition started back in the late 2000s, where she was the only female investor at a big venture capital fund. She was able to meet and fund some amazing entrepreneurs but was faced with the sad reality that a lot of incredible female founders weren't getting funded.

She noticed part of the problem was these female entrepreneurs didn’t look like the investors they were pitching and were selling to people who didn't fully understand their companies or brands. She became obsessed with changing that and giving those amazing female entrepreneurs an alternative way to get their groundbreaking product ideas to market. At Volition, these entrepreneurs don't pitch to board rooms full of male investors, but the actual customers.

Patricia has a MBA from Harvard Business School and a BA from Harvard College.

In this episode, we touch on the the importance of wearing SPF every single day, how to network the right way, and the one thing that most dictates your happiness.
Head over to kreaturesofhabit.com and enter the promo code KOHPOD20 to receive 20% off your first order.