I think training women in menopause comes with a responsibility. If it’s our mission to serve them, then we’re tasked with the need to call out them… and us… when we’re misfiring ageist messages.   00:00 I think we can agree with this:  Age doesn’t matter. It’s ability.   But age will matter as long as clients say, and you give validation to:   I’m _____ (age) what exercise should I be doing? You look great for your age!  I just can’t do that any longer at my age.  After menopause, you need to take it easier.   None of the answers to those questions is founded in science or legitimized by anything but years of conditioning and habit. How you answer unless you’re schooled in the science of muscle, bone, fat, and metabolism for women over 40 wouldn’t be anything more than your conditioning and opinion, or maybe a desire to sell something.    We’re not immune to ageism though, especially if you hear a question or statement like one of these are immediately are forming an answer… INSTEAD of stopping the conversation right there and talking about the impression they have falsely acquired.   03:16 The Real Conversation   If you’re training women in menopause, you unintentionally could be falling into this trap. And it’s not your fault… until well, now.    Because once you know, if you think like me, if you have the ability, you have the responsibility to change it.    You are either the change or a part of the problem.     If training women in menopause comes with a responsibility to know beyond the basics of exercise prescription (and of course it does), then we have to think more closely about our own use of messages in conversation with clients, including reaching them on social media.   Let me give you some more examples of potential ageism.    Book titles and hashtags and program names all fall into this gray area that takes some dissection.    Younger Next Year  #foreveryoung  #agingbackwards #aginginreverse #reverseaging  #turnbacktime #turnbacktheclock  #antiaging   I’ve recently shared (something you want to know more about if you share resources with your audience) C60 Purple Power with my audience. I’m using it (I don’t share anything I don’t use and then share the actual experiment with my audience).    It’s a carbon molecule that has been found to be able to influence many things associated with aging. Among those are not only restoring libido, and mitochondria production, but wrinkles, fine lines, and graying.    So, I wonder, even in that, if I’m ageist if we seek to turn back the clock to a time when we didn’t have gray hair (for me, unfortunately, that would be 26!), or wrinkles… then aren’t we trying to defy aging instead of embracing it?   07:23 Is that ageism?   There are other virtues of the C60 product that support energy, vitality, and physical performance improvement rather than accepting a decline that “naturally” occurs with aging.  Isn’t that, of course, beneficial to sustain or increase mitochondrial production if it can be done without medication, and simply by exercise, even an intermittent fasting, window, and the support of C60?   Is wanting to age better, ageism?    I don’t think so. I want to hear from you though.    I know there may be listeners who would say that you don’t have a hormone problem if your hormones are flatlining after menopause. You might say, that’s normal.    But… is normal and common acceptable? What about optimal? When did we start saying average is okay?    If it’s possible with bioidentical hormones, use of C60, or other products that are not medication with negative side effects, to have profound effects on your health, is that ageism?    Let’s look at some other words associated with age.  10:23 Neutral or Positive Age-Related statements:  Every age Any age Change the way we age Change the way we think about aging, which is the entire philosophy behind Flipping50.    Change the way we age, by the way, is the tag line for the International Council on Active Aging. So, do give