23 Social Media Tips for Personal Trainers & Health Coaches Boost Your Fitness Brand Now These social media tips are going to come at you rapid fire. Be ready! Choose a few you need and aren't doing. You don't have to do them all! Do decide, do, then measure your progress. These are based on the past three weeks of sitting on two panels, actually emceeing one, and presenting 3 times on social media tips that are working right now.   Before you get started Get the Cheat Sheat for this show!  Pick the platform your BEST customer is on and OWN it first before you spread yourself thin elsewhere. Already on “all the sites” let them go dark and post that you’ve posted X to your first priority site (e.g. a new video on YouTube or a live on Facebook) regularly.  2. Schedule your posts based on when your customer is using a platform.Create the schedule and stick to it. For instance if the majority of your fans are on at 4, 5, and 6pm in your time zone and it’s fairly even but Tuesday and Wednesday are the biggest days that tells you a lot about when to post key material, right? Post organically in real time when possible.It’s showing a bigger reach than scheduled posts across most platforms for influencers. YOU can plan your post and have them cued up and ready to go but have someone or you post in real time.  Use your insights every week.They should dictate what you post, what you don’t, the medium of your post (long text, short text, image and what kind of image, or video) They also tell you if you’re reaching and growing to the audience you’re targeting. There IS a #hashtag strategy and should you use it.On Instagram 11-29 hashtags that are relevant to the post! If you post a recipe your tags should reflect food, healthy food, recipes, etc. If you’re “done” you don’t need more hashtags to do better. Choose the best hashtags and leave it alone. Put hashtags on Instagram posts in the first commentafter you post, not on the post itself. Don’t weave them into your post, which makes it difficult to read.  Research hashtags with low, moderate, and heavy use.You’re going to get lost choosing #fitness #fitnessmotivation with millions and millions of posts. But you may get found and grow if you use #fitnessforwomen #womenwholift #womenwhorun #athomefitness and you can create and use your own. Be sure you tell your audience, hey, use this! The smaller you are the more you use those lesser-used ones. Think of it as a long-tail key word phrase. You’ll get fewer people overall but more of the right people. Don’t forget your content bank.You’ve already created videos and articles. They can become images and lists that become infographics or compilations. Long videos can become multiple teasers for your programs or long content. Are you reinventing the wheel constantly when you post? Go back to the posts that have done well. Don’t only focus on more material like that, but on repurposing that same content. There are new people all the time coming to your site and pages. Show them the same posts they otherwise wouldn’t see. It can be a trip down memory lane for your loyal fans and an introduction to you for your new followers. Introduce yourself regularly.Use a season or an event (e.g. anniversary, threshold of fans) as an excuse to reintroduce yourself on your platforms. Don’t assume they know what you stand for already. Share your mission, your why, and let them get to know you better with a longer description of you. Break it up with emojis and space. Choose your titles wisely.This is definitely true for video content either loaded to Facebook natively or to YouTube. It’s also true of your blogs or podcasts. (as it is your subject lines in emails)! Get the Cheat Sheat for social media tips  Make more than one unique content-sharing posts. An image of a guest you’ve interviewed for example will do better than the same podcast cover or a logo. It’s new and fresh every time. Once people are used to seeing your cover image they’ll skim ove