“I need you to lead the development of a new product. So tell me, how would you go about doing that?” On this episode of the podcast we describe a simple project plan that you can use to guide the development of a new product. First, we key factors that contribute to new product development (NPD) success. We then outline the NPD process that has been articulated and used by Booz for many years. And finally we walk you through the steps to lead a new product development project.