Simply starts by not overthinking all the things you think you should be doing that actually never get done. Recreating your creative process every time will leave the most important aspects of your content unattended The truth is a simple template would do the job better and deliver more results. Not only because it lets people know what to expect, but because it makes it easier for you to publish your way to success. That's what I talk to Alex Dopazo, of Dopazo & Associates, about the importance of his process.