Probably a little more than it is right now. It's possible your indifference to awesome design could be preventing you and maybe the whole industry from reaching its full potential. So much is said through the design of your agency's website, logo and other materials without you having to say a word. If it's done well it will and should look like it was effortless, which can commonly lead you to believe anyone can do it. When the truth is making it look easy is the hardest part you shouldn't entrust to someone because they know how to open Photoshop. That's what I talk to Jenn Haak, the Creative Director for Agency Nation and TrustedChoice.com, about how to help your agency clean up better. P.S. You might want to take a peek at Agency Nation University to make sure your agency is attractive enough.