On this episode of the podcast we describe value based decision making. Value based decision making is both powerful and elegant. The power lies from the fact that they are derived from the values of the organization. First, we give and overview of what value based decision making is. Next, we discuss research that Bain Consulting has done on decision making. We then give and overview of the value based models that Bezos, Benioff and Reed Hastings use. And finally, we review an approach that you can use to develop a value based decision making model. This method can be used to practice and sharpen your skills.