A Chicago native, Justin Turner got his start in fine dining serving for years as a private chef to NBA star Shane Battier. When Shane was traded to the Rockets, Justin followed to Houston, but when the baller moved on again, the chef stayed, converting a yellow school bus into one of Houston’s first food trucks and naming it after his grandfather: Bernie’s Burger Bus. His gourmet burgers and fries were wildly popular and led to a fleet of buses, a spot at NRG Park and now 4 brick-and-mortar restaurants. Show notes… Calls to ACTION!!! Subscribe to the Restaurant Unstoppable YouTube Channel Join the private Unstoppable Facebook Group Join the email list! (Scroll Down to get the Vendor List!) Favorite success quote or mantra: "If you feed the masses you will eat with the classes, but if you feed the classes you will eat with the masses." In today's episode with Justin Turner we will discuss: Fine dining vs. casual The importance of organization in the kitchen Listening to mentors who believe in you Don't ask for money; learn the trade and the money will come Kitchen efficiency Working as a personal chef The insanity of truly driven people Operating a food truck (or bus in this case) Transition from bus to brick and mortar How to take on partners Branding and marketing Importance of testing the market with farmers markets/Pop-ups How to scale Hiring passion over skill Selling product in stores Today's sponsor: BentoBox empowers restaurants to own their presence, profits and relationships. The hospitality platform disrupts third-party services that come between the restaurant and the guest. BentoBox puts the restaurant first and offers tools that drive high-margin revenue directly through the restaurant’s website. BentoBox is trusted and loved by over 5,000 restaurants worldwide including Union Square Hospitality Group, Eleven Madison Park, Gramercy Tavern, Lilia and more. Gusto offers modern, easy payroll, benefits, and HR to small businesses across the country — they were even named best online payroll by PCMag. And as a listener, you’ll get three months free when you run your first payroll. Sign up and give it a try at Gusto.com/unstoppable.  MarginEdge is the only restaurant management system to combine automatic invoice processing with POS and accounting integrations, improving financial performance, visibility, and efficiency. It all starts with snapping a photo of invoices with your smartphone. We take it from there – every line item and every handwritten note is captured. We then integrate with your POS, so each day you know everything you bought and everything you sold. We create a rolling P&L with drill-down capability and it flows effortlessly to your Accounting System of choice. For 50% off your first year. Go to me.marginedge.com/unstoppable Gusto offers modern, easy payroll, benefits, and HR to small businesses across the country — they were even named best online payroll by PCMag. And as a listener, you’ll get three months free when you run your first payroll. Sign up and give it a try at Gusto.com/unstoppable.  Knowledge bombs Which "it factor" habit, trait, or characteristic you believe most contributes to your success? Passion What is your biggest weakness? My heart What's one question you ask or thing you look for during an interview? What do you love? What makes you excited to wake up everyday? Share one code of conduct or behavior you teach your team. Teach them about our MVP What is one uncommon standard of service you teach your staff? Make people feel special What's one book we must read to become a better person or restaurant owner? The Soul of a Chef: The Journey Toward Perfection by Michael Ruhlman GET THIS BOOK FOR FREE AT AUDIBLE.COM  What's one thing you feel restaurateurs don't know well enough or do often enough? Take the time to get to know your staff Name one service you've hired Robert and Jeremy Levine Lawyers Jeff Garcia - Food CPA What's one piece of technolo