In this episode with Mark Wilson of Total Loyalty Solutions, we discuss: How Wilson got into the business. Why Wilson chose the Little Caesars Franchise.  Some of the benefits of operating a franchise.  Showing your employees that you're willing to do the work you're asking them to do.  How Wilson scaled from 12 to 74 locations.  Why Wilson ended up selling his 74 locations.  How & why Total Loyalty Solutions was create.  The power of capturing email addresses.   Using push notifications via smart phone app to stay top of guest mind. How to get people to sign up for your restaurant's app.  Key components to a good online ordering platform.  What the future of direct marketing looks like.  Mark Wilson owned 12 independent locations of Little Caesars Franchises before become the president of group that owned a total of 74 locations. Today, he's vice president of strategic loyalty sales at Clipper Magazine and Total Loyalty Solutions. Success Quote or Mantra "He who hears the most no's will eventually hear the most yeses." Resources Mentioned Total Loyalty Solutions Exclusive for Restaurant Unstoppable Listeners interested in learning more about Total Loyalty Solutions Online Ordering and Mobile Apps - get you first month of any new Total Loyalty Solutions service free by requesting a demo here: CLICK HERE FOR A DEMO   Today's Sponsor   Gusto-  "The best payroll, benefits, and HR for the small business owner." It is time to let Gusto do the heavy lifting. Sign up today, and once you run your first payroll you'll get 3 months FREE on Gusto. Click Here to get started.     bentobox- Bring your restaurant’s hospitality online with BentoBox. Get in touch to learn more and save up to $1500 on initial setup when you mention Restaurant Unstoppable. Click Here to get started Contact Info Total Loyalty Solutions Thanks for Listening! Thanks so much for joining today! Have some feedback you’d like to share? Leave a note in the comment section below! If you enjoyed this episode, please share it using the social media buttons you see at the top of the post. Also, please leave an honest review for the Restaurant Unstoppable Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them. And finally, don’t forget to subscribe to the show on iTunes to get automatic updates. Huge thanks to Mark Wilson for joining me for another awesome episode. Until next time!   Restaurant Unstoppable is a free podcast. One of the ways I'm able to make it free is by earning a commission when sharing certain products with you. I've made it a core value to only share tools, resources, and services my guest mentors have recommend, first. If you're finding value in my podcast, please use my links!