In this episode, we discuss what makes Erik Shellenberger an authority on the topic of marketing, and we cover the 5 areas you're most likely to find your next NEW customer: word-of-mouth, reviews, search engine optimization, social media, and others. We also discuss the power in paying for a mentor and spending money to make money.  Erik Shellenberger is the founder of Bar Marketing Basics where he teaches bar and restaurant owners how to improve their online presence and bring in new customers.