31 min listen
How content works in the world today
ratings:
Length:
47 minutes
Released:
Oct 24, 2021
Format:
Podcast episode
Description
Jay Acunzo and Mark Schaefer discuss how reach, resonance, and relevance are intertwined and evolving into something new in a post-SEO world. They show how expertise is now a commodity on the web unless you have the brand to go with it. They blow up the notion of monetizing an audience into some practical and rational ideas. This episode will re-frame your idea of how content works in the world today.
Released:
Oct 24, 2021
Format:
Podcast episode
Titles in the series (100)
Will Jeff Bezos lead the next media revolution? by The Marketing Companion