Our guest today is Ryan Woodbury, co-founder of Needed. Needed is on a mission to empower every woman with the fundamental nutrition information, products, and community they need to be optimally nourished before, during, and after pregnancy. We discuss how she got involved / started in nutrition, why she decided to create a prenatal supplement company, why she took 3 years in R&D, how she thinks about the DTC channel and LTV of her customers and much much more.Some of the questions I ask Ryan:What was your introduction to entrepreneurship?How did you end up founding Needed?What were the first steps?How do you think about the lifetime value of the customer?When does a person use prenatal vitamins?Distribution play as opposed to an Pulvis VenturesHow did you think about financing the business?CACChallengesWhat have you learned from your customersConsumers want a two a dayHow did Needed different? What’s the bare minimum?How do you think about product development?Why did you decide DTC?Nutrients How do you think about customer acquisition in today?How do you think about retention and customer experience?How did you approach raising venture capital?What’s one book that inspired you personally and one book that inspired you professionally?Professionally - Let my people go surfing; No Rules, Rules by Reed HastingsPersonally - The Sense of Wonder***Sponsor*** Introducing aVenture - venture capital for everyoneWith aVenture everyone can now invest directly into venture capital funds through our platform while also benefiting from periodic liquidity options.If you agree, sign-up for their waitlist at aventure.vc. aVenture is a San Francisco, California-based financial technology company that permits users to launch, manage and invest in venture funds on its platform, http://aventure.vc. aVenture operates independently of any investment advisors on its platform. Certain funds listed on the aVenture platform are provided by independent fund managers and may be registered as investment advisors in the U.S., or qualify for exempt reporting status. Mike is a paid spokesperson for aVenture and is compensated $6,000. Want to keep up to date with The Consumer VC? Subscribe to my newsletter Here.