One of only 17 artists to ever achieve EGOT status, singer-songwriter John Legend is also a man of many business ventures, such as wine, fashion and now skin care. On this week’s episode of the Glossy Beauty Podcast, he shares all the details of his newly launched brand, Loved01, which debuted in CVS on February 1 and enters Walmart in March. Speaking to Glossy not long after welcoming his third baby, he talked about the process of developing the brand, including how it caters to melanin-rich skin, what inspired him during the creative design process and why he chose the brand’s accessible price point. He also talked about the gender-neutral concept of the brand, as well as the state of gender in culture these days. Listen to hear him weigh in on why men are taking better care of their skin, sharing their feelings and embracing the “soft life.” He also discussed the backlash from patriarchal forces and the impact that’s having on politics.