#35 Julia Montgomery aka @itxmejules is the founder and CEO of Influent - and a genius behind branding! Jules started her venture as an entrepreneur of a tie-dye clothing brand. Julia quickly learned how to market her brand on social media, leading to tons of success in sales and company growth. When the pandemic hit, she was no longer able to supply her business. For 7 months, Jules was completely out of stock of her product and decided to start posting her business journey on TikTok. During these 7 months, Julia was sharing her wisdom of all things social media marketing and has now gained 300,000 followers on TikTok.
Jules eventually started her company, Influent, where she has set out to close the influencer pay gap, provide transparency into the industry, and create an all-around better market for influencers, content creators, and brands.
In this episode, we provide you with ALL the social media tips and tricks you could ask for, discuss how to succeed as an entrepreneur or influencer, and inspire you to start your entrepreneurial journey. One of our favorite episode takeaways- it is important not to be afraid of failure and to take a chance on yourself.
In this episode…

Trial and error when building a business
The power behind social media partnerships
Creating successful content
Psychology tips for building interest in your videos
What is UGC?
Digital rights?
Social media crash course
The divide between consumers and content creators
Characteristics of a successful entrepreneur
Creating a career that you love
Not being afraid of failure
Taking a chance on yourself

CONNECT WITH JULIA:
https://www.tiktok.com/@itxmejules?lang=en
https://www.instagram.com/itxmejules/
https://www.instagram.com/influentnyc/
https://influentforbrands.com/
CONNECT WITH KOKO:
https://www.instagram.com/kokobeaute/
https://www.tiktok.com/@kokobeaute
https://www.instagram.com/boujeebestfriend
LIMITED EDITION MERCH DROP
https://www.boujeebestie.com