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Katie Sturino (@katiesturino) on losing most of her income and why her company Megababe is giving away hand sanitizer

Katie Sturino (@katiesturino) on losing most of her income and why her company Megababe is giving away hand sanitizer

FromInfluencer Business: A podcast by Trove


Katie Sturino (@katiesturino) on losing most of her income and why her company Megababe is giving away hand sanitizer

FromInfluencer Business: A podcast by Trove

ratings:
Length:
49 minutes
Released:
May 4, 2020
Format:
Podcast episode

Description

Katie Sturino (@katiesturino) an influencer, activist and entrepreneur joins us on this episode of influencer business to share what her life has been like during the crisis. Katie runs four different businesses, including the innovative beauty brand Megababe that sells hand sanitizer, one of the most sought after products during the pandemic. Katie gives us an inside look at what it is like dealing with the demand and why she decided to give a lot of hand sanitizer away instead of maximizing profits. She also dives into what it was like to see 2/3 of her projected income evaporate in a matter of days and how she is dealing with that. And finally, we talk TikTok and why it is giving her so much anxiety. It is a wide-ranging conversation covering a lot of topics with a woman who is really doing it all.For more about Katie & Megababe: MEGABABE is an innovative beauty brand offering non-toxic, solution-oriented products that allow people to feel more comfortable and confident in their own skin.Find Katie on Instagram: @katiesturinoFind MEGABABE on Instagram: @megababeFor more about Trove:@trovebusinesswww.trovebusiness.com
Released:
May 4, 2020
Format:
Podcast episode

Titles in the series (80)

Influencer Business is the playground for brands and creators. We give you an up-close and personal look at the influencer industry and the people and brands who make it tick. Whether you are an influencer looking to level up, or a marketer trying to enhance your influencer marketing strategy, or a casual observer just curious what this phenomenon is all about, this is your podcast. Each week we take you behind the scenes with the movers, shakers and up-and-comers in this rapidly expanding landscape.Season 5 of Influencer Business is sponsored by CJ Affiliate. We're so proud to partner with CJ, who is the affiliate network of choice for influencers and content creators. Through CJ you can get direct access to over 4,000 top brands, with the support, tools, and data to make your dream partnerships a reality. We strongly encourage you to head to cj.com/trove to learn more!