Allyson Letteri has spent the majority of her career helping small business owners. Whether she was launching products for Intuit all over the world or helping entrepreneurs grow their revenue at Thumbtack, she has spent thousands of hours working with small businesses and helping them succeed. In this episode, Ally covers a range of game-changing topics for influencers. As a marketing expert, she shares incredible insights on how influencers can drive growth in their businesses by harnessing some key traditional marketing concepts. As someone who lives and breathes small businesses, she dives into the key characteristics of those who make it and those who don’t. Furthermore, she opens up about how she balances her career with being a wife and mother to two children. An excellent operator and an even better person, Ally has amazing advice for anyone building a business or just trying to navigate their own professional life.Allyson Letteri: https://www.linkedin.com/in/allysonletteri/