Liz Adams of Hello Adams Family (formerly Sequins & Stripes) is the Chicago-based blogger who started blogging before influencers were even a thing. Her evolution as an influencer is a great example of how bloggers and influencers can (and should) focus on what they are most interested in creating, even if that changes over time. Liz's ability to pivot her platform towards topics that excite her personally and her dedication to creating quality content has enabled her to build a highly engaged audience even as she has evolved. This is a though-provoking episode, must-listen for every influencer as you think through building your own platform.