This week on Timeless Leadership (available everywhere you get podcasts), the topic is Influence. “Influencers” get a lot of press, and not all of it is good. But rather than focusing on influencers and influencer marketing, Jason Falls focuses on influence: where does it come from? What are the principles behind it? And how can you prepare yourself to influence others, whether you’re a fashionista on Instagram or the CEO of your company? As you would guess, the concepts are universal. We cover topics like: Robert Cialdini’s Six Principles of Persuasion The Five Key ‘Tudes of Audiences The difference between popularity and influence The intersection of technology and humanity in driving influence Links “Manufacturing Fame” (Timeless & Timely) Jason’s book: Winfluence: Reframing Influencer Marketing to Ignite Your Brand (Amazon) Winfluence Podcast Jason’s site: JasonFalls.com Connect with Jason on Twitter and LinkedIn Find Timeless Leadership everywhere you listen to podcasts. And please tell others about us.