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Ep. 152 | Unlocking Go-To-Market Strategy. Ft. Brenda Hodge, Nuance Communications

Ep. 152 | Unlocking Go-To-Market Strategy. Ft. Brenda Hodge, Nuance Communications

FromOnBase: Smashing Sales and Marketing Misalignments


Ep. 152 | Unlocking Go-To-Market Strategy. Ft. Brenda Hodge, Nuance Communications

FromOnBase: Smashing Sales and Marketing Misalignments

ratings:
Length:
23 minutes
Released:
Feb 8, 2021
Format:
Podcast episode

Description

In this episode, Brenda Hodge talks about unlocking go-to-market strategy. She breaks down the critical elements of her go-to-market strategy framework, shares what she finds the most interesting about the strategic process, and offers advice for marketers on developing strategies and gaining cross-functional alignment between sales and marketing. 
Contact Brenda Hodge | Follow us on LinkedIn.
Released:
Feb 8, 2021
Format:
Podcast episode

Titles in the series (100)

A B2B podcast that brings together real-world insights to help Go-To-Market professionals evolve and stay up-to-date on the latest trends. Join us as we bring you the best practices and proven techniques from industry experts and practitioners.