CEOs have a unique perspective on what it takes to drive sales. In this exciting show, best selling author and Co-Founder of Sales IQ Global, Tony Hughes, speaks to CEOs who share their insights with peers looking to drive sales, and aspiring sellers seeking to better understand how to engage a CEO.In this episode, Tony talks with Brigid Archibald, Managing Director, Asia Pacific and Japan (APJ) at Qualtrics. A seasoned executive, leader, and sales professional, Brigid brought exceptional insights for sellers and executives alike. Brigid's track record of accelerating sales performance across multiple industries, and passion about the impact of differentiated customer, employee, product and brand experiences shine through in this episode.LINKS ?Connect with TonyConnect with BrigidThanks to Sales IQ Global and the Create Pipeline Program for powering this podcast.