This is the third episode in our Sales and Marketing Series.Mike Weimann is the VP of Sales and Operation at eviivo, an all-in-one booking suite that helps property managers improve occupancy, increase automation, and improve their customers' experience.The booking landscape has been in flux for several years. Whether it’s new entrants inserting themselves between you and your guests, changing consumer buying habits or the complete upheaval of traditional demand and booking patterns, hotels and short term rental providers have had to keep up with a lot in a sometimes “hard to grasp” “theory vs. practice” environment.Well, we’re trying to create some clarity on this episode. Mike shares some great insight into the current booking ecosystem, a new entrant to be aware of, how to drive more direct bookings, using OTAs to your advantage, the lifetime value of a guest and much more.In short, it’s about having the right tools and understanding the playing field to determine the right strategy that makes the difference.About MikeMike Weimann is a 30-year technology sales veteran with more than 1/3 of that time spent providing SaaS benefits for SMBs to enterprises. Currently, he is VP Sales and Operations for eviivo USA and is based in Austin, Texas.  His team works with hoteliers and other property managers to improve occupancy, increase automation, and help their customers to focus on the guest experience over all else.Linkseviivo website - https://eviivo.com/us/Twitter - https://twitter.com/eviivoLinkedIn - https://www.linkedin.com/company/eviivo/YouTube - https://www.youtube.com/channel/UC7vzaReYS0jWBFnMmHBhjhQ—This episode is brought to you by Breezeway. The best-in-class operations software platform for the accommodations industry. Visit breezeway.io/provenprinciples to learn more.