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    If you want a strong brand after the recession, invest in your brand during the recession

    If you want a strong brand after the recession, invest in your brand during the recession

    FromBrand Igniter® - BrandTips® For Decision Makers - Ignite Business Growth.

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    If you want a strong brand after the recession, invest in your brand during the recession

    FromBrand Igniter® - BrandTips® For Decision Makers - Ignite Business Growth.

    ratings:
    Length:
    17 minutes
    Released:
    Jan 16, 2023
    Format:
    Podcast episode

    Description

    If you want a strong brand after the recession you have to invest in your brand during the recession.
    Peter Rodriguez discusses the implications of cutting brand investment in recession times.
    Brands that cut investment can lose share of voice and share of mind. This can impact their priority in the consumer's consideration set.
    Recovering after the recession can be more costly for brands that stop investing during recessionary times.
    Released:
    Jan 16, 2023
    Format:
    Podcast episode

    Titles in the series (25)

    Brand Igniter® shares BrandTips™, insights and knowledge to upskill the marketing abilities of brand leaders so they get exceptional results. It is a podcast hosted by Peter Rodriguez, CMO and founder of Brand Igniter® Inc., a marketing consultancy specialized in brand strategy, consumer persuasion and marketing training. Brand Igniter Inc. works with clients in Canada and across 4 continents. The content is based on Peter's opinion and insight as an expert marketer. He shares his real-life brand management experience acquired over 3 decades running some of the world's best known brands in marketing roles at tier-one companies like Pfizer, Nestle, J&J, Smucker and Kellogg's in Canada and globally. He frequently interviews industry leaders and experts in marketing, branding, advertising and leadership.