21 min listen
Don't blame the creatives for your failing ads. The culprit may be your brief.
FromBrand Igniter® - BrandTips® For Decision Makers - Ignite Business Growth.
Don't blame the creatives for your failing ads. The culprit may be your brief.
FromBrand Igniter® - BrandTips® For Decision Makers - Ignite Business Growth.
ratings:
Length:
21 minutes
Released:
Oct 14, 2023
Format:
Podcast episode
Description
When ads fail, marketers tend to quickly blame the creatives, the agency and other parties. However, the real culprit may be the quality of the client brief.
Peter Rodriguez talks about this reality and about how things can change for the better.
Peter Rodriguez talks about this reality and about how things can change for the better.
Released:
Oct 14, 2023
Format:
Podcast episode
Titles in the series (25)
Successful execution comes from a good system by Brand Igniter® - BrandTips® For Decision Makers - Ignite Business Growth.